I AM You Studio

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    Keeping it clean #RETOX style tonight. Organic baby red romaine 2 baby carrots 1 organic plum tomato 1 head of broccoli Dash of pepper & sesame seeds Olive oil + Balsamic Water as my wine. ๐Ÿƒ๐Ÿ’ช๐Ÿป๐ŸŒฑ๐Ÿ…๐Ÿ’ฆ

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    I believe. I believe in myself. In my integrity. In my quirks. In my essence. In my intellect. My curiosity. My athleticism. In my faith in myself. In my faith in others. In my values. In my work ethic. I believe in who I am because I AM. I believe in me. I believe. #RETOX

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    โ›ˆYEAR 4โ›ˆB-Chy Burn Out. 2013. At this point I was teaching 30 classes a week, had cleaned over 15,000 mats on my hands & knees, was doing ALL of my studio management, PR, bookkeeping, content creation, web management, oh and TEACHING, learning and breathing on my own. And it was WAY TOO MUCH. But the new website and app had put me in an economic pinch and I had to work my way out of it (not call my parents or, yes, the still boyfriend) for ๐Ÿ’ฐ. So I worked and I worked and I worked, first class at 5am, last class ending at 830pm (pre clean up) 5 days a week with just 2 classes on Saturday. I ultimately had a melt down over a beer (another story in my book, RETOX) and began the process of scaling back but did make all the economics work all on my own which I am incredibly proud of. There is a romanticism to working in wellness/yoga/entrepreneurship which is sort of BS if you actually have to make ends meet. I pushed through but learned that when overworked I am no where near my best self, for me or anyone, but no one can take doing it on your own and fighting through the tough times away from you #RETOX #laurenimparato #wallstreettowellness (at New York, New York)

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    ๐ŸŒ•YEAR 3๐ŸŒ•2011. NEW WEBSITE + the 1st EVER WELLNESS PHONE APP. If you can&rsquot tell, I like to think out of the box. I had had a simple slide show website my friend made for me but as it appeared I was sticking around, it was time for a new site, new photography, & an ap. The site was&hellip a drama. You can read about it in my book. The photos were done in 2 hours without photoshopping but with copious wine by Jan Cain, and the app was he first of its kind. Daily reminders for yoga, mindfulness, breath-work, food and inspiration all in the palm of your hand. It was almost structured like my book, RETOX. I was a bit ahead of my time and didn&rsquot have the money to keep it alive, or push it to the top of the App Store, but it was great. As to the site, after all the years you will read about here is the almost final version you now see. I drew it out by hand over pizza and the gents @freeassociation turned it into reality. There were a lot of swear words and potential some hating on web designers in between ๐Ÿ˜‡but it got done. And in that process I learned I like the concept of web environmental Econ system designs but the nitty gritty is not, and will never be, my forte. You can&rsquot do everything! #RETOX #wallstreettowellness #laurenimparato (at I.AM.YOU. Studio)

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    ๐ŸŒ“YEAR 1.5๐ŸŒ“August 2009. I woke up to dozens of missed calls, texts & countless emails of &lsquoCONGRATS!&rsquo but I had no idea for what. Then I saw the article- 'PRINCETON GRAD QUITS MORGAN STANLEY TO TEACH YOGA. You have to remember this was 8 years ago Wellness didn&rsquot exist, nut milk was reserved for California hippies, athleisure was not a concept and yoga was a beacon for weirdos, definitely not for anyone reading or working with Bloomberg. This article remained the #1 MOST READ, SENT & SHARED for a whole month. My phone was ringing off he hook, the waiting list for my classes was a mile deep, and people began flocking to Little Italy to see what 'yoga&rsquo was all about. THANK YOU to @bloomberg for writing this, to all of you that read & shared it, and those of you who braved the sketchy elevator, chanting and yoga to help me on my way. #RETOX (at I.AM.YOU. Studio)

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